Vitamin C is a powerful antioxidant that supports the immune system. It helps to increase resistance to diseases and infections, particularly the common cold. Ester-C® Plus Bioflavonoids is a special patented form of vitamin C (non-acidic calcium ascorbate) which is well-tolerated even in high doses. A Revolutionary Form of Vitamin C Ester-C® is the most bioavailable form of vitamin C ever developed. Metabolites in Ester-C® help the vitamin enter the cells more efficiently i.e. faster and in larger amounts. Better Absorbed Ester-C® is absorbed into the bloodstream twice as fast as ordinary vitamin C (ascorbic acid). Ester-C® calcium ascorbate contains a significant level of the natural C metabolite threonate, which is the key to enhancing blood and tissue concentrations of vitamin C. Better Retained Studies have shown that Ester-C® calcium ascorbate remains in the body twice as long as ordinary vitamin C. Studies also demonstrated that: Ester-C® promotes rapid absorption and delays the excretion of ascorbic acid. Ester-C® increases white blood cell ascorbate levels up to 4 times more than ascorbic acid, with as little as one third as much wasted. After 24 hours, retained Ester-C® blood concentration levels are 2 times greater than that of ascorbic acid. Ester-C® is effective in maintaining ascorbate levels. This is crucial to the delivery and metabolic utilization of ascorbate to targeted tissues. Third Generation Technology Ester-C®’s exclusive water-based manufacturing process uses no alcohol or any other harmful solvents. Better Tolerated When taking large amounts of vitamin C as ascorbic acid, many people experience flatulence, diarrhoea and discomfort. This is known as ‘acid rejection syndrome’ and occurs when acidic vitamin C enters the more alkaline environment of the lower digestive tract. Because Ester-C® is pH neutral, it does not cause these upsets and is gentle on the stomach. Ester-C® also reduces (up to 5 times) the risk of a person forming oxalate-containing kidney stones. Indications Helps #maintain the #body’s#resistance to mild infections and reduces the duration and severity of colds. It is also ideal for smokers, chronic alcoholics, pregnant and lactating women and the elderly who need larger amounts of this essential vitamin.